Illustration: Customer Relationship Management and Service Quality course

Training: Customer Relationship Management and Service Quality

The existence and growth of any organization are closely linked to its ability to offer products and services that meet customer expectations. Companies that stand out from the competition over the long term are those that maintain excellent customer relationships. This notably involves developing interpersonal skills in addition to technical competencies.

Customer orientation (both internal and external) is not solely the responsibility of managers; it must be an ongoing commitment shared by all employees within the organization.

During this training on customer relationship management and service quality, participants will take part in icebreaker activities, presentations, role-playing scenarios, experience-sharing sessions, a post-training action plan workshop, and practical exercises.


Below is an indicative outline of the training program (it may be adjusted based on participants’ needs if modification requests are made prior to the training):

1 day 9:00 a.m. to 4:30 p.m. Online, Montreal, Quebec City

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The Customer Relationship Management and Service Quality course at a glance

Length
1 day
Schedule
9:00 a.m. to 4:30 p.m.
Format
Live virtual class or in person in Montreal and Quebec City
Audience
Tous
Price
$650 per participant, or $552 for public bodies and non-profits (plus taxes)
Language
English

Doussou Formation and Customer Relationship Management and Service Quality: key facts

Upcoming Customer Relationship Management and Service Quality sessions

Online

Quebec City

Customer Relationship Management and Service Quality course outline

Introduction to Customer Relationship Management Training

Managing Customer Needs

  • Identifying customer needs
  • Addressing and managing customer needs

Customer Reception Techniques (Telephone and In-Person)

Quality of Interactions Among Colleagues

  • Behavioral skills in the workplace
    • Communication
    • Empathy
    • Kindness
    • Autonomy

The Concept of Service Quality

  • The different levels of quality
  • The dimensions of quality

Service Quality and Customer Satisfaction (the Concept of Satisfaction)

Managing Service Quality (Service Quality Standards, etc.)

Measuring and Evaluating Service Quality

  • Customer satisfaction surveys
  • Employee surveys and studies

Practical Workshop on Customer Relationship Management and Service Quality

Preventing Aggressive Situations in Customer Service

  • Recognizing signs of aggression or threats
  • Understanding causes related to customer stress
  • Using calm and professional language
  • Managing physical distance and posture
  • Applying internal safety guidelines
  • Practicing through case studies and role-playing

Conclusion of the Training: Customer Relationship Management and Service Quality

Your Customer Relationship Management and Service Quality trainer

Porteille client - relation client

Cissoko

Cissoko is a consultant, trainer, and speaker with more than 17 years of professional experience, including over 10 years in the financial sector. Mr. Cissoko’s main areas of expertise include the sale of treasury and financial products within the banking…

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Prices and practical information

Preferred rate

$552 / participant

Public bodies and non-profits · plus taxes

Standard price

$650 / participant

Businesses and individuals · plus taxes

Practical information

  • Length: 1 day
  • Schedule: 9:00 a.m. to 4:30 p.m.
  • Format: Live virtual class or in person in Montreal and Quebec City
  • Payment: online (PayPal or card) when registering, or by invoice for organizations

Corporate Customer Relationship Management and Service Quality training

Train your whole team as a private group, on your own documents, at your premises or in a virtual class, on the dates that suit you.

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Participant reviews

97% satisfaction (end-of-course evaluations, 120 evaluations) · Read all testimonials

Why take this Customer Relationship Management and Service Quality course

What is included

  • Course materials and exercise files for each participant
  • Certificate of attendance
  • Optional personalized coaching after the course
  • In public in-person sessions:
    • Tea and coffee
    • Lunch at a nearby restaurant
    • Parking (in some cities)
    • Wi-Fi access

Interested in the Customer Relationship Management and Service Quality course?