Illustration: Customer Experience course

Training: Customer Experience – A Key Driver of Organizational Success

The long-term success of any organization largely depends on its ability to deliver products and services that meet — and exceed — customer expectations. Companies that outperform their competitors over time are those that implement a strong customer experience management strategy. This requires the development of both interpersonal and technical skills.

Customer-centricity is not limited to executives and managers; it must be a shared, ongoing commitment across the entire organization.

Throughout this training, participants will engage in icebreaker activities, presentations, role-playing exercises, experience-sharing sessions, a post-training action plan workshop, a case study, and hands-on exercises.

2 days 9:00 a.m. to 4:30 p.m. Online, Montreal, Quebec City

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The Customer Experience course at a glance

Length
2 days
Schedule
9:00 a.m. to 4:30 p.m.
Format
Live virtual class or in person in Montreal and Quebec City
Audience
Tous
Price
$981 per participant, or $833 for public bodies and non-profits (plus taxes)
Language
English

Doussou Formation and Customer Experience: key facts

Upcoming Customer Experience sessions

Online

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Quebec City

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Customer Experience course outline

What Is Customer Experience?

  • Understanding customer experience and its strategic role
  • An overview of customer experience management (CXM)

Measuring and Evaluating Customer Experience

  • Why and how to measure customer experience effectively
  • Key customer experience performance indicators
    • Net Promoter Score (NPS – customer advocacy and recommendation rate)
    • Customer Effort Score (CES – level of effort required to purchase products and services)
    • Customer Satisfaction Score (CSAT)

Improving Customer Experience: Best Practices and Methods

  • Understanding and optimizing the customer journey
  • The role of internal collaboration in enhancing customer experience
  • Listening to customer and employee feedback
  • Communicating initiatives implemented to improve customer experience
  • Selecting the right distribution and communication channels
  • Practical workshop on customer experience improvement

Customer Experience Case Study

Connecting Customer Experience with Employee Experience

  • What is employee experience?
  • Why align customer experience with employee experience?
  • How to effectively connect the two approaches
  • Key benefits of aligning customer and employee experience
  • Practical workshop on linking customer experience and employee experience

Your Customer Experience trainer

Porteille client - relation client

Cissoko

Cissoko is a consultant, trainer, and speaker with more than 17 years of professional experience, including over 10 years in the financial sector. Mr. Cissoko’s main areas of expertise include the sale of treasury and financial products within the banking…

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Prices and practical information

Preferred rate

$833 / participant

Public bodies and non-profits · plus taxes

Standard price

$981 / participant

Businesses and individuals · plus taxes

Practical information

  • Length: 2 days
  • Schedule: 9:00 a.m. to 4:30 p.m.
  • Format: Live virtual class or in person in Montreal and Quebec City
  • Payment: online (PayPal or card) when registering, or by invoice for organizations

Corporate Customer Experience training

Train your whole team as a private group, on your own documents, at your premises or in a virtual class, on the dates that suit you.

Request an offer

Participant reviews

97% satisfaction (end-of-course evaluations, 120 evaluations) · Read all testimonials

Why take this Customer Experience course

Objectives: what you will be able to do

  • Increase revenue through higher customer satisfaction
  • Improve overall service quality
  • Strengthen employee engagement in addressing customer needs
  • Foster a stronger team spirit and collaborative culture

What is included

  • Course materials and exercise files for each participant
  • Certificate of attendance
  • Optional personalized coaching after the course
  • In public in-person sessions:
    • Tea and coffee
    • Lunch at a nearby restaurant
    • Parking (in some cities)
    • Wi-Fi access

Interested in the Customer Experience course?