Illustration: Managing Internal and External Customer Complaints course

Training: Managing Internal and External Customer Complaints

One of the top priorities of any organization is to satisfy both its internal and external customers. Employee experience (internal customers) and customer experience (external customers) must therefore be central to every organizational decision. Since employees are responsible for delivering products and services, it is essential that they remain engaged and motivated to effectively address customer needs and enhance the overall experience.

As Bill Gates famously said, “Your most unhappy customers are your greatest source of learning.” This quote reminds us that despite an organization’s best efforts, some customers may remain dissatisfied. Effectively managing complaints then becomes both a strategic priority and a valuable opportunity for continuous improvement.

Throughout this training, participants will take part in icebreaker activities, presentations, practical scenarios, experience-sharing sessions, a post-training action plan workshop, and hands-on exercises.


By the end of the training “Managing Internal and External Customer Complaints”, participants will be able to:

2 days 9:00 a.m. to 4:30 p.m. Online, Montreal, Quebec City

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The Managing Internal and External Customer Complaints course at a glance

Length
2 days
Schedule
9:00 a.m. to 4:30 p.m.
Format
Live virtual class or in person in Montreal and Quebec City
Audience
Tous
Price
$981 per participant, or $833 for public bodies and non-profits (plus taxes)
Language
English

Doussou Formation and Managing Internal and External Customer Complaints: key facts

Upcoming Managing Internal and External Customer Complaints sessions

Online

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Quebec City

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Managing Internal and External Customer Complaints course outline

Introduction to the Training: Managing Internal and External Customer Complaints

What Is a Complaint?

  • Definition of a customer complaint
  • Common sources and causes of complaints

Customer Complaint Management

  • The key stages of complaint management
    • Receiving, analyzing, and processing complaints
    • Handling and managing the complaint
    • Resolution and follow-up
    • Complaint reporting and documentation
  • Handling dissatisfied customers in real time

Preventing Complaints Through Service Quality

  • The concept of service quality
    • The different levels of service quality
    • The key dimensions of service quality
  • Service quality and customer satisfaction
  • Managing service quality (service standards, procedures, and best practices)

Managing and Preventing Internal Customer (Employee) Dissatisfaction

  • Behavioral skills in the workplace
    • Effective communication
    • Empathy
    • Professionalism and respect
  • The organization’s role in managing employee dissatisfaction
    • Prioritizing employee experience
    • Assessing employee engagement levels and implementing corrective actions

Practical Workshops on Complaint Management

Conclusion of the Training: Managing Internal and External Customer Complaints

Your Managing Internal and External Customer Complaints trainer

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Cissoko

Cissoko is a consultant, trainer, and speaker with more than 17 years of professional experience, including over 10 years in the financial sector. Mr. Cissoko’s main areas of expertise include the sale of treasury and financial products within the banking…

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Prices and practical information

Preferred rate

$833 / participant

Public bodies and non-profits · plus taxes

Standard price

$981 / participant

Businesses and individuals · plus taxes

Practical information

  • Length: 2 days
  • Schedule: 9:00 a.m. to 4:30 p.m.
  • Format: Live virtual class or in person in Montreal and Quebec City
  • Payment: online (PayPal or card) when registering, or by invoice for organizations

Corporate Managing Internal and External Customer Complaints training

Train your whole team as a private group, on your own documents, at your premises or in a virtual class, on the dates that suit you.

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Participant reviews

97% satisfaction (end-of-course evaluations, 120 evaluations) · Read all testimonials

Why take this Managing Internal and External Customer Complaints course

Objectives: what you will be able to do

  • Learn valuable lessons from customer dissatisfaction situations
  • Prevent complaints as much as possible through proactive actions
  • Improve the overall quality of service delivered
  • Better understand the link between internal customer satisfaction (employees) and external customer satisfaction

What is included

  • Course materials and exercise files for each participant
  • Certificate of attendance
  • Optional personalized coaching after the course
  • In public in-person sessions:
    • Tea and coffee
    • Lunch at a nearby restaurant
    • Parking (in some cities)
    • Wi-Fi access

Interested in the Managing Internal and External Customer Complaints course?