A hands-on approach
Participants work directly in the tools, on real-world professional situations.
Digital marketing training
Digital marketing training: SEO, GEO, Google Ads, GA4 and social media
Boost your visibility, attract qualified visitors and measure your results, including in the new AI-powered search engines.
- From 3 hours to 1 day
- Online, in Montréal or in Québec City
- Small groups
- 7digital marketing courses
- 4steps in a coherent learning path
- 3 hrs to 1 daydepending on the course
- Emploi-Québeceligible courses, subject to criteria
A coherent digital marketing learning path
- 01
Get found
SEO and GEO: your visibility in Google and in AI-powered search engines.
- 02
Drive traffic
Google Ads: targeted campaigns that complement your organic visibility.
- 03
Measure
GA4 and Looker Studio: your visitors’ behaviour and your key metrics in one dashboard.
- 04
Communicate
Social media and AI: create and share content more effectively.
The courses
- Get found
SEO (search engine optimization)
Improve your website’s visibility in Google.
1 dayView course → - Get found
GEO: optimize your visibility in AI search engines
Prepare your content for AI-powered answer engines.
3 hoursView course → - Drive traffic
Google Ads: create and optimize high-performing campaigns
Targeted campaigns, managed against measurable objectives.
1 dayView course → - Measure
Google Analytics 4: analyze your website data
Understand your visitors’ behaviour and measure your results.
1 dayView course → - Measure
Looker Studio: interactive dashboards and automated reports
Bring your key metrics together in easy-to-use dashboards.
3.5 hoursView course → - Communicate
Creating content for social media
Plan and produce effective content for your social channels.
3.5 hoursView course → - Communicate
AI for NPOs: bring artificial intelligence into your organization
Use AI to speed up an organization’s communications tasks.
1 dayView course →
Why choose Doussou for digital marketing
Up-to-date content
Our programs keep pace with changes in SEO, GEO, Google Ads, GA4 and the uses of AI.
Adaptable training
As a public session or tailored to a company, a marketing team or an organization.
Frequently asked questions
Who are your digital marketing courses for?
Entrepreneurs, marketing professionals, communications managers, self-employed workers and managers who want to grow their online visibility.
Which tools are covered?
Depending on the course: SEO and GEO, Google Ads, Google Analytics 4, Looker Studio, social media and the uses of AI in communications.
Do you offer in-house corporate training?
Yes, at your workplace or online, tailored to your needs and your sector. Request a quote.
Are the courses eligible for Emploi-Québec funding?
Doussou Formation is a recognized training organization. Courses may be eligible for Emploi-Québec grants, subject to the criteria in effect.
How do I choose the right course?
See the learning path above or contact us for a quick, free assessment of your needs.
Looking to strengthen your organization’s marketing skills?
We help you choose courses, build a coherent learning path or organize a private session.
Have a marketing training project?
Response within 24 hours.