Logo Design Training
Logo design is a strategic and essential step in defining a company’s brand positioning. As a cornerstone of visual identity, a logo directly influences how clients and partners perceive a business. That’s why mastering the core principles and creative process behind professional, coherent, and memorable logo creation is crucial.
This “Logo Design” training course will guide you through every key stage — from understanding logo anatomy to crafting the final version. You'll learn how to conduct research, apply composition rules, work with typography, harness the psychology of color, and use stylization techniques to communicate powerful messages through clear and impactful visuals.
You’ll also discover the various types of logos (logotype, symbol, monogram, acronym, emblem), learn how to construct logos using design grids, and apply brand guidelines to ensure visual consistency across all platforms.
By the end of the course, you’ll be able to design and present a professional logo aligned with today’s creative and strategic communication standards.
This training provides a structured methodology, practical tools, and a results-driven approach — empowering you to create strong, distinctive, and lasting visual identities.
Logo Design Course
Introduction to the Logo Design Training
This training introduces you to the fundamentals of logo creation, a cornerstone of any brand identity strategy. Through a structured and hands-on approach, you will learn to design logos that are coherent, impactful, and aligned with a brand’s core values.
Understanding the Fundamentals of a Logo
- Definition and role of a logo in brand communication
- Graphic styles: visually delivering the right message
- Principles of layout and visual balance
- Anatomy of an effective logo
Core Components of a Logo
- Typography: choice, legibility, and impact
- Colors: psychology and strategic combinations
- Illustration: relevance and visual consistency
- Stylization: visual transformation and simplification
Stylization in Design
- Definition of graphic stylization
- Professional simplification techniques
- Essential aesthetic principles
- Creating distinctive brand identities
Key Terms in Visual Identity
- Logotype
- Visual signature
- Symbol
- Acronym
- Monogram
- Emblem
Construction Lines
- Definition of construction lines
- Use in logo structure and alignment
- Techniques for creating grids and guides
Graphic Standards Guide
- Logo variations (color, black & white, etc.)
- Clear space and visual protection rules
- Recommended fonts
- Corporate color palette and usage
Training Wrap-Up
By the end of this training, you’ll be able to design a professional logo, master its variations, and ensure consistency through a visual standards guide — a key asset for any brand looking to strengthen its identity.
Autre(s) cours dans cette catégorie
→ Typography Fundamentals: Mastering the Art of Visual Communication
This course is intended for beginners, self-taught creatives, marketing professionals, entrepreneurs, or anyone who wants to understand the fundamental principles of logo design.
No. There are no prerequisites for this training. The program is designed to be progressive and accessible to beginners, with or without design experience.
The course uses industry-standard graphic design tools such as Adobe Illustrator, as well as beginner-friendly alternatives like Figma or Canva Pro. You'll also explore stylization and professional presentation tools.
Yes. Each module includes demonstrations and practical exercises that guide you step by step in creating your own logo — from research and concept to final presentation.
You can register directly through our website or by contacting us by phone or email. Our advisors will help you choose the best option based on your goals and availability.
Préalables :
- No prerequisites required — this training is open to everyone, even those without any design experience.
Objectifs :
- Gain a solid foundation in professional logo design by mastering composition principles, typography, color theory, and symbolism to create a strong and cohesive brand identity.
Montréal :
Québec :
Gatineau / Ottawa :
Moncton :
Classe virtuelle (en ligne) :
510 $
per participant
Duration :1 day(s), is 7 hours.
Hours: 9 am-5pm, 2 coffee breaks.
Locations: Montreal, Gatineau / Ottawa, Quebec City.
Regular price: 600 $
*The preferential rate applies if you register at least two participants in the same session.
Why Choose This Logo Design Training?
This course is specifically designed to meet the practical needs of professionals, entrepreneurs, beginner graphic designers, and anyone looking to master the fundamentals of logo design. It combines strategic thinking with creative skills to help you develop impactful and coherent visual identities.
By enrolling in this course, you’ll benefit from a structured framework, real-world examples, and a hands-on teaching approach. You’ll learn how to design powerful logos that effectively reflect a brand’s values, mission, and personality.
The training also focuses on key principles such as readability, reproducibility, visual consistency, and the role of brand guidelines — all essential to delivering a professional-quality logo and elevating your creative portfolio.
Join this training to gain a clear methodology, practical tools, and meaningful value that will enhance your future graphic design projects.
“ I want to thank you both for providing my resources some excellent training(Cobol) over the past 3 days. Mamadou, thank you for being so accommodating on such short notice and for sending your facilitator to Gatineau for this customised and personalised training course. We’ll look forward to continuing our partnership for future training needs. “
“J’ai grandement apprécié les méthodes d’enseignement du prof. Le fait que nous soyons un petit groupe a grandement facilité les apprentissages. Il s’adapte à son audience et les exercices sont formateurs. Je recommande fortement. “
“ Ce fut un plaisir de faire affaires avec Doussou Formation. Ce qui fait LA différence est le service personnalisé totalement à l'écoute des participants ainsi que l'adaptation aux besoins de formation. Flexibilité / Adaptabilité / Professionnalisme / Courtoisie. Merci!“