Brochure & Leaflet Design Fundamentals — Create Impactful Print Communications
The “Brochure and Leaflet Design” course introduces you to the fundamentals of layout, information hierarchy, and visual composition. Through hands-on workshops and real-world examples, you will learn how to structure impactful printed materials tailored to your communication goals.
Introduction to Brochure Design
- Definition of a brochure and its role in marketing communication
- Strategic applications: promotion, information, lead generation
- Fundamentals of effective layout and page design
Structuring Information for Impact
- Understanding information hierarchy: principles and best practices
- Highlighting key messages for better readability
- Visually organizing content into clear information groups
- Practical workshop: structuring content for a brochure
Designing a High-Performance Folded Leaflet
- Identifying the right content based on communication goals
- Selecting the appropriate format for distribution and target audience
- Exploring brochure types (bi-fold, tri-fold, accordion, etc.)
- Workshop: fold simulation and dummy creation
Professional Manufacturing & Design
- Standard and custom formats: benefits and limitations
- Balancing layout with content volume
- Segmentation techniques for better clarity and engagement
- Designing a visual journey for the reader
- Considering physical impact: 3D perception and tactile experience
- Workshop: creative research and concept development
- Workshop: full design of a professional folded leaflet
Autre(s) cours dans cette catégorie
→ Typography Fundamentals: Mastering the Art of Visual Communication
This training is ideal for beginners, freelancers, communication professionals, or anyone who wants to learn how to visually structure a document for print or digital use.
No. This course is designed for individuals with no prior design knowledge and provides step-by-step guidance to help you create a professional-quality brochure.
Demonstrations are done using standard tools like Adobe InDesign. However, free or accessible alternatives such as Canva or Figma may be introduced based on participant profiles.
Absolutely. Each module includes practical workshops to apply the concepts taught — from content structuring and visual hierarchy to layout design and folded brochure mockups.
You can register directly on our website or contact us by phone or email. One of our advisors will guide you based on your goals and availability.
Préalables :
Prerequisites
No prior knowledge is required to take this course. It is specifically designed for beginners, curious learners, professionals transitioning careers, or anyone looking to gain a solid foundation in brochure and leaflet design.
Objectifs :
- Effectively structure information using a clear visual hierarchy;
- Design engaging brochures optimized for smooth and dynamic reading;
- Develop professional layouts tailored to various print and digital formats;
- Conduct relevant visual research to enhance design and reinforce messaging.
Montréal :
Québec :
Gatineau / Ottawa :
Moncton :
Classe virtuelle (en ligne) :
510 $
per participant
Duration :1 day(s), is 7 hours.
Hours: 9 am-5pm, 2 coffee breaks.
Locations: Montreal, Gatineau / Ottawa, Quebec City.
Regular price: 600 $
*The preferential rate applies if you register at least two participants in the same session.
Why Choose the “Brochure and Leaflet Design” Course?
This course is designed for anyone looking to learn how to create clear, structured, and visually appealing printed communication materials. Open to beginners, it combines editorial strategy, layout fundamentals, and hands-on graphic exercises to provide a complete understanding of the design process.
By enrolling, you'll benefit from a practical, skills-based approach, targeted workshops, and expert guidance to help you produce effective brochures that meet today’s professional communication standards.
Whether you're an entrepreneur, a marketing professional, or a creative beginner, this course will equip you with the tools to enhance your content through impactful and engaging layouts.
“ I want to thank you both for providing my resources some excellent training(Cobol) over the past 3 days. Mamadou, thank you for being so accommodating on such short notice and for sending your facilitator to Gatineau for this customised and personalised training course. We’ll look forward to continuing our partnership for future training needs. “
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