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SEO SEO Training, Optimizing a Website – Montreal

Classes in: Montreal, Gatineau, Quebec, Sherbrooke, Winnipeg, and Saguenay (Chicoutimi)

Course details

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Introduction

What is referencing your website?

SEO, paid search

Linkbuilding and social networks

Technical Vocabulary: SEO, SEM, SMO, SERP …

 

Research tools

Engines

Directories

Evolution of research tools

Search on google

 

Search engine

Google SERP in detail

SERP Bing in detail

Position in the SERP

 

Your website

Target

Purpose of the website

Study of Competition

 

Effective strategy of choosing keywords

Choice of keywords

Find keywords

Test your keywords

 

OnPAGE Criteria

The title tag

META tags

Place keywords in the visible content of your pages

Optimize images

Optimize videos

Optimize the structure of the site

 

Make your site popular

Awareness and popularity

linkbuilding

Optimize your links

 

Optimize indexing, pages

Technologies: javascript script, flash ..

robots.txt

Googlebot: sitemap

The loading time of the pages

Use of standards

Practical Workshop: W3C Validation of Pages

Practical Workshop: Calculate the loading time of the pages

 

Web analytics, Evaluating your SEO

Measure the traffic and the efficiency of its WEB site

The different tools: Google Analytics, Google webmaster tools

Evaluate SEO

Evaluate the positioning

Evaluation tools

 

Introduction to Paid Rebuilding (SEA)

Interest

Principle

Focus on Google Adwords


Benefits:

  • A course material for each participant
  • Support of the trainer after the training
  • We offer you in public session:
    • Tea, coffee
    • Dinner at a nearby restaurant
    • Parking (only in some cities)
    • Wireless internet connection

Objectifs :

  • Master the basics of natural referencing
  • optimize its positioning in search engines in a sustainable way
  • Know the tools of analysis and follow-up

Montréal :

Québec :

Gatineau / Ottawa :

Autres villes :

Sherbrooke
Saguenay(Chicoutoumi)
Winnipeg
Preferential*

-

per participant

Duration : 1 day(s), is 7 hours.
Hours: 9 am-5pm, 2 coffee breaks, dinner offered at 12 noon.

See the lesson plan in PDF

Locations: Montreal, Gatineau / Ottawa, Quebec City.

See customer reviews

Regular price: On demand

*The preferential rate applies if you register at least two participants in the same session.

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Interested in this training?

Also available in private session.
offer is valid from 01/01/2020.

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M. Bourassa – Technicienne en gestion de données Bas-Saint-Laurent

“ Doussou formation nous a offert une excellente formation Oracle/SQL adaptée à notre environnement de travail et à nos besoins. Nous sommes très satisfaits des acquis obtenus après trois jours de formation et avons beaucoup apprécié l’adaptabilité de la formation. “

Camil Laurence – Développeur PHP Montréal, participant à une formation PHP Symfony et Zend Framework

“ Le formateur est un excellent pédagogue. Il possède parfaitement sa matière. Sa formation est adaptée aux participants et en liaison avec les besoins du marché. L’atmosphère en classe est détendue et conviviale. Un « must » pour rester à jour en nouvelles technologies de développement Web. “

M. Bourassa – Technicienne en gestion de données Bas-Saint-Laurent

“ Doussou formation nous a offert une excellente formation Oracle/SQL adaptée à notre environnement de travail et à nos besoins. Nous sommes très satisfaits des acquis obtenus après trois jours de formation et avons beaucoup apprécié l’adaptabilité de la formation. “