Brochure & Leaflet Design Fundamentals — Create Impactful Print Communications

Introduction to Brochure Design

• Definition of a brochure and its role in marketing communication
• Strategic applications: promotion, information, lead generation
• Fundamentals of effective layout and page design

Structuring Information for Impact

• Understanding information hierarchy: principles and best practices
• Highlighting key messages for better readability
• Visually organizing content into clear information groups
• Practical workshop: structuring content for a brochure

Designing a High-Performance Folded Leaflet

• Identifying the right content based on communication goals
• Selecting the appropriate format for distribution and target audience
• Exploring brochure types (bi-fold, tri-fold, accordion, etc.)
• Workshop: fold simulation and dummy creation

Professional Manufacturing & Design

• Standard and custom formats: benefits and limitations
• Balancing layout with content volume
• Segmentation techniques for better clarity and engagement
• Designing a visual journey for the reader
• Considering physical impact: 3D perception and tactile experience
• Workshop: creative research and concept development
• Workshop: full design of a professional folded leaflet